Initially, Pinterest was popular for being the go-to site for finding recipes and home decoration ideas. There is so much more to it than that.
But in a few years, Pinterest has made a name as a visual search engine, housing tons of photos, graphics, links, and inspiration for nearly anything you may need to find.
It is a goldmine social media site for business with a visual aspect to their business, whether it is photography or original graphics. According to data, 55% of users are on the platform to find photos. It is very powerful when it comes to driving website traffic.
Creating a Pinterest strategy that makes for your business is the best way to get started with this platform. To help you in succession on Pinterest here is some Pinterest marketing strategy- let us dive in.
Brand Your Profile
When you want to promote your business Pinterest, make sure to create a business Pinterest account to access analytics, rich pins, and more.
In the next step, take the measures to brand your Pinterest profile so that it is easily recognizable as belonging to your brand.
Create a Perfect Username Name: The first step of Pinterest marketing is to have a killer account name. Let people know who you are and what your business does.
To represent your business on Pinterest, find a name that features your business in a creative way. In case, you have a strong following on other social media platforms, select the username that is as similar as possible.
Select a Perfect Cover Board: Pinterest allows you to choose a cover board that shows pins from that board at the top of the profile. The individual pins are not clickable, but there is a link to that board at the corner of the cover design.
This the best place to add a branded board that has blog posts, product shorts, graphics, and other designs from your brand. Make sure that match your brand to provide your profile a branded look.
Write Your Bio: Try to make your social media bios the same across all platforms. There are various ways of writing your social media bio.
The best option for Pinterest bio is the same as those on other networks. It is better to take inspiration from your Instagram on Twitter bio.
Focus on Your Content Strategy
See, there are numerous ways of contents you can share on Pinterest like the product, pins, blog posts, and infographics.
Pins: Take the pictures of your products and service and then turn them into pins. People love to browse the platform to find new product, whether it is home decor, clothing, gifts for the family and more.
Blog Post Graphics: Blog post graphics are another great way to promote articles you publish on your website. Make sure these posts have appealing photos or graphics designs with bold text that Pinner can easily read they scroll through.
Infographic Pins: Share infographics with graphic organizers, visualization and more to visually convey data and other content.
Join Community Boards: There are many joining and creating or group board at pinterest. It allows users to invite others to contribute to a board, and this is the perfect way to get your content before brand new audiences.
Search for prominent Pinners in your niche and check to see if they have group boards relevant to your industry. Many users have rules or a link to apply to join within that board’s description, so take a look and see what you can find.
Usually, you just have to email the owner or fill out a contact form and provide their account a follow for them to add you.
Focus on Pinterest SEO
Pinterest is completely a visual search engine that means it has its own algorithm and its own search engine optimization regulations. Try to focus on your Pinterest SEO and implement these rules on your own profile to see your ranking increase.