Instagram has taken the world by surprise. When the application was launched, it has grown to 1 million users within 3 years.
In the present day, the numbers have reached closer to 700 million and climbing. Means, the platform is completely different than it was a couple of years ago.
Sure, it may be possible that your target audience is not particularly an Instagram audience. But it would be incredibly short-sighted to not-at the very least- test the platform.
This is why I have written this article. You need to follow the right steps to build a successful Instagram presence.
Go creative with Hashtags
When it comes to Instagram caption ideas, think beyond the one-world obviously hashtags. Use that smartly; for better output, use hashtags to tell part of your story. Be funny, ironic, or outrageous- don’t be boring.
Engaged in Famous Conversations
For your every post, try to use a mix of topically relevant hashtags. The really specific hashtags like #instagood, #photofotheday, #fun, and others take you in front of more people. You need to make it on a social network as big and noisy as Instagram.
Get Maximum Benefits from Your Bio URL
Your bio link is the prime real estate on the Instagram profile. Linking your bio to the only link to your website homepage is not effective. Try to change it up at least bi-weekly and use that clickable link in your bio to drive traffic to your newest or most famous content.
Go for Description with Your Caption
NO DOUBT, a picture is worth a thousand words, but you cannot ignore the importance of words completely. National Geographic is great at using storytelling with their Instagram pictures to generate engagement and sharing.
Storytelling will help generate engagement and sharing.
Create a Posting Schedule
It is a fact that if you do not post on Instagram, no one is going to bother following you.
Here are some recommendations:
Post 1-2 photos or videos everyday
Add 5-30 Instagram stories every day
Post 1 Live video per day at the same time each day
Go for Influencer Marketing
Visit the profiles of every person you have identified as an influence in your space and Turn on Post Notifications to be notified every time they share new content. You can then interact with them regularly and become one of their favourite people or brands.
Find and Follow Your Target Users
Check your top competitors.
Who is the Instagram user who already has a big following in your niche?
Find them, and start to follow their followers.
Finally, Calls to Action!
Like other social medical platforms, Instagram is also for conversation, not a broadcasting platform. Be clear about what action do you want people to take on your post? If you do not know that, start over and figure it out?
Apart from the above steps, try to develop your own unique, recognizable visual style. Figure out how you want to stand out and make it so.
Are you marketing your business on Instagram? Do you have a favourite Instagram hack? Kindly share in the comment section below.